Privacy Policy

Phone Number: The mobile number provided during the opt-in process.

Identification and Relationship Information: We associate your phone number with your name and/or the name of your student(s) to ensure messages are relevant. This may include your status as a parent, legal guardian, or staff member. This information is typically sourced from the MySchool App.

Message Content and Metadata: We may keep a record of the messages we send and any messages you send to us (e.g., "YES" to confirm, or "STOP" to opt out). We also collect standard metadata, such as message delivery status, timestamps, and associated carrier information.

Emergency Notifications: Alerts regarding school closures, lockdowns, evacuations, weather-related delays, or other urgent safety matters.

Attendance Information: Notifications regarding student absences or tardiness.

General School Announcements: Reminders about parent-teacher conferences, school events, testing schedules, and important deadlines.

Academic Updates: Optional alerts regarding grades, assignments, or other academic-related information.

Service Administration: Managing opt-in and opt-out requests and ensuring the proper functioning of the SMS Service.

Telephone Consumer Protection Act (TCPA): We obtain your express consent before sending you informational text messages. You can revoke this consent at any time. To opt out of all text messages from Northwest Academy, reply STOP to any message you receive. You may also receive a one-time confirmation message of your opt-out. For help, reply HELP. Message and data rates may apply.

Children's Online Privacy Protection Act (COPPA): Our SMS Service is intended for communication with parents, legal guardians, and staff members who are over the age of 18, and students who are 13 or older and have provided appropriate consent. For students under 13, consent is obtained from a parent or legal guardian.

Third-Party Service Provider: We utilize a third-party platform to transmit SMS messages. We share your mobile phone number and the message content with this provider solely for the purpose of delivering the communication. Our contract with this provider requires them to maintain the confidentiality and security of your information and prohibits them from using it for any other purpose.

School Personnel: Information may be accessible to authorized school administrators, teachers, and staff who have a "legitimate educational interest" as defined by the Family Educational Rights and Privacy Act (FERPA) to perform their official duties.

Legal Obligation: We may disclose personal information if required to do so by law, subpoena, or in response to a valid legal process from a court or government agency.