Calendar

 StartSmart® Program is a resource designed to help lower and middle school parents take a proactive, strategic approach to saving for college.

Funding a child’s education takes time, but it becomes far more manageable when families start early and use the right strategies. The program explains why common options like 529 plans may not always be the best fit, highlights surprising steps parents can take now to position their financial profile more favorably, and warns against popular savings approaches that can unintentionally reduce eligibility for scholarships and financial aid.

Families who plan ahead and make informed decisions are often better positioned to significantly reduce out-of-pocket college costs—regardless of income or assets.